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    Lumber Liquidators Launches New Dream Home Ultra X2O Laminate Flooring

    ~ Breakthrough product offers twice the water resistance of standard laminates

    Mar 2, 2017

    TOANO, Va., March 2, 2017 /PRNewswire/ -- Lumber Liquidators (NYSE: LL), the largest specialty retailer of hardwood flooring in North America, has debuted their new Dream Home Ultra X2O Laminate as part of its Spring Flooring Season.

    "Laminate flooring has come a long way but X2O takes it further," said Jay Quickel, Vice President of Merchandising, Lumber Liquidators. "It has the authentic hardwood look, ease of installation and durability for which Dream Home laminate flooring is known, while offering twice the water resistance of standard laminates."

    Many laminates rely on a click mechanism or coating, but X2O is water-resistant through the core, technology that is exclusive to Lumber Liquidators. With this highly unique core and protective wear layer, X2O laminate flooring resists scratches and gouges, making it a great solution for busy families and homes with large pets. Its water resistance provides greater protection from spills and what inevitably gets tracked in from outside.

    Since laminate flooring is easy to install, maintain and care for, it's ideal for rental properties and DIY projects. Its moisture-resistance establishes it as an option for installation in laundry rooms, basements and other areas where traditional solid hardwood may not be suitable.

    All this utility doesn't mean sacrificing beauty. Dream Home Ultra X2O Laminate comes in an array of styles made in Europe that bring the stunning look of hardwood flooring to any room.

    Spring Flooring Season catalogs, featuring Dream Home X2O and hundreds of other flooring styles, are available at all Lumber Liquidators stores or can be requested by visiting or calling 1-800-HARDWOOD.

    About Lumber Liquidators 
    With more than 380 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. The Company features more than 400 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate, tile, resilient vinyl and engineered vinyl plank. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and installation options for all of Lumber Liquidators' products, much of which is in stock and ready for delivery.

    With premier brands including Bellawood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House. For more information, please visit or call 1.800.HARDWOOD. 

    Lumber Liquidators aims to be the industry leader in sustainability. For more information, please visit Learn more about our corporate giving program at You can also follow Lumber Liquidators on Facebook and Twitter.

    For further information contact:

    John Feld – One Simple Plan 
    Tel: 612.677.2248


    SOURCE Lumber Liquidators

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